Analysis Of Disney s Purchase Of Lucasfilm - 1181 Words

Building trust when bargaining is key to successful negotiation agreements. Negotiators that build trust and are better prepared have a numerous advantage in having the negotiations to go in their favor as well as for the other party. Preparations should take place before the negotiations even begin, this provides a more productive outcome. Disney’s purchase of LucasFilm in 2012 demonstrated how well prepared Disney came to the table for negotiations with George Lucas. Company Background The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, interactive media, and consumer products. Disney is a Dow company with revenues of over $40 billion in its Fiscal Year 2011. (Disney to Acquire Lucasfilm LTD 10/30/12) Lucasfilm LTD Founded by George Lucas in 1971, Lucasfilm is privately held, fully-integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include industrial Light Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post production, LucasArts, is a leading developer and publisher of interactive entertainment software worldwide, Lucas Licensing, which manages the global merchandising activities for Lucasfilms entertainmentShow MoreRelatedDisney s Roster Of Heroes1013 Words   |  5 Pagesand Iron Man in Disney s roster of heroes (USA Today). 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